‘Second Life’ Maker Returns To Build A Non-Toxic Metaverse Better For Everyone

Image via Banana Naxos/Wikimedia Commons (CC BY-SA 3.0)

If you think a file The metaverse may be the second online appearance of Linden Lab’s virtual world second life, you may be right. Now, as Big Tech plays an architect in an immersive new world where physical interactions are completely transformed into digital, one of the concept’s most important founding fathers will return to make it a better place to live and breathe.

Founder of Linden Lab And former CEO Philip Rossdale, who left the company in 2008, is returning to take on a product development advisory role, where he will help second life Build Metaverse. The move comes as part of an investment that Rosedale-owned spatial audio company High Fidelity made in Linden Lab for an unspecified amount of money; She now plans to bring her own experience and some of her talents on board.

her metaverses Critics are even at the biggest technology players. Former Google CEO Eric Schmidt has expressed his dismay at the idea of ​​a “giant false god” establishing a world in which there are unhealthy and unhealthy relationships. Apple is reportedly still reluctant to develop an all-encompassing artificial world in which users can spend time all day, and sources say it is creating short-term “batch” of experiences with the rumored mixed reality headset.

Rosedale also has some Doubts about the metaverse, at least in the current form they are sculpted into becoming. But he thinks it could be a version of Utopia, too – if things are done right.

The new advisor From Linden Lab Suppose to quick buddyThat there is a risk that the metaverse will reuse the monitoring-based advertising strategy that Meta Facebook relies on to generate revenue. He is confident that there are other methods that are not harmful. second life, for example, is a long-term case study that made healthy money. Although its default level is free, it “makes a lot of money for everyone” and “[charges] People have small transaction fees, hosting fees, and land fees. “

It is possible to build A version of the metaverse that doesn’t hurt people but actually can help solve the problems we now have with division and misinformation.”

In a press release, Just confirm it second life Get close to seeing a second life and a virtual world. “Disbanding Big Tech for VR headsets and creating a metaverse on ad-driven behavior modification platforms will not create one magical digital utopia for all,” Rossdale said.

second life Managed To create a positive and enriching experience for its residents – while creating a space for millions more to join – and at the same time create a thriving subscription-based business. Virtual worlds don’t need to be dystopian.”

Of course, it will be extension to contact second lifeHe noted that the formula was perfect. Adoption of the Metaverse may not happen at the speed envisaged – the game has tried to persuade people to join its virtual world for years, and it remains uninhabited. “There’s a reason Second Life doesn’t have billions of users instead of millions,” Rossdale noted.

[via Fast Company and TechCrunch, cover image via Banana Naxos / Wikimedia Commons (CC BY-SA 3.0)]


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